One accountable decision, not another layer of reporting.

PAS95 is based in Abu Dhabi and serves operators across the UAE and wider GCC. Its focus is the decision between evidence and action: reconciling what the available data says, stating how far that evidence goes, recommending one bounded move, recording human approval, and measuring the result.

PAS95 is not an attribution dashboard, a reporting replacement, financial advice, or an unrestricted autonomous agent. Existing analytics, advertising, CRM, and finance systems remain the sources of evidence.

Capital decisions often depend on evidence spread across advertising platforms, analytics, CRM records, invoices, and finance exports. Those sources may disagree because they use different definitions, time windows, identities, and attribution rules.

A reporting layer can display each number without resolving the disagreement. PAS95 is designed to keep the sources, gaps, recommendation, approval, permitted work, and measured outcome in one traceable decision record.

• Works from specifically authorised business-data exports.
• Reconciles conflicting evidence and keeps the origin of each figure attached.
• States coverage, missing evidence, uncertainty, and evidence quality.
• Produces one recommendation with a scope, owner, decision window, and baseline.
• Stops material action at a named human approval and records the reasoning.
• Tracks owner-coordinated permitted work and measures the outcome against the approved baseline.

PAS95 is in development. The public demo uses synthetic data, and initial operating workflows are intentionally based on controlled exports rather than broad production access.

The intended users are founders and CFOs accountable for capital allocation across brands, branches, or business units, with marketing and operating leaders participating where the evidence and execution sit.